The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ as they are riding the peak of cellular and online shopping. In fact, these disruptive technology are set to create revolution in the retail sector. Amongst all these new tech styles, image recognition provides been mapped out because the emerging technology that has the potential to create the highest impact on sales.
With image reputation technology cellular apps, systems and other software can identify customers from their facial features. In fact, this technology can also be used to identify different objects predicated on their features. Consequently the entire globe has turned into a shop window for the purchasers where they can find direct hyperlink from the images of products published on a billboard or in periodicals acquiring them to the web site or physical location of a retailer. Customers can have more personal retail pricing software experience with this technology since it allows systems and software program to respond to an individual. This enables the buyers to get and also scan their desired products very easily and quickly, which, help to bridge the gap between on the web stores and physical stores. The technology enables the products and/ or website to be intuitive and they react within an engaging way with the consumers. In fact, image recognition technology has the potential to be an authentic driving drive for the retail environment.
In conditions of product interaction, image reorganization enables buyers to create visual searches for the particular products they go for at their devices. They are able to enjoy a fully personalized mobile or online retail experience while sitting in front of a device. This picture recognition technology actually helps it be easier for mobile and online buyers to experience and interact with products. And each one of these can be done by just scanning the picture on their smartphone or tablet. Numerous brands are already using this technology for their online and mobile customers in order to make item searching even more interactive and faster. In general, most of such apps allow buyers to snap a picture of the product and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the effect is created to the consumers.
With such technologies merchants now have enormous opportunities; however, the benefits of these technology are however to be realized totally. Based on the recent market tendencies the experts have got opined that around 12% individuals are expected to be using image reorganization technology by 2014. The retail sales as well will be significant up, thanks to these technologies. Image reputation technology also makes online transactions safer by improving the protection perspective of on-line or mobile payme.